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SEAN JOHN sponsored the NBA All-Star Weekend Entertainment Experience in New York City. Adding to the roster of official NBA events, Sean John partnered with Macy’s to host a VIP Shopping event and Meet & Greet with NBA All-Star, John Wall.
Contribution: Partnership Management, Budget Management, Event Activation/Production, Talent Management, In-store Activations, and the NBA Trophy Tour at regional Macy’s stores.
Strategy: TV, Radio, Digital, In-Arena, OOH, Retail, and Social Media
Sean John sponsored the NBA All-Star Weekend Entertainment Experience in New York City. Adding to the roster of official NBA events, Sean John partnered with Macy’s to host a VIP Shopping event and Meet & Greet with NBA All-Star, John Wall (Herald Sq) and Rapper Troy Ave (Brooklyn).
Contribution: Partnership Management, Budget Management, Event Activation/Production, Talent Coordination, Retail Coordination, and the NBA Trophy Tour at regional Macy’s stores.
Strategy: TV, Radio, Digital, In-Arena, OOH, Bus Wraps, Retail, and Social Media