1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Classic and timeless summarizes SEAN JOHN’S sportswear collection. The brand has always drawn its inspiration and aesthetics from the ever-evolving hip-hop culture. Since its inception in 1998, Sean John has sat at the intersection of fashion and entertainment. Here are three of my favorite seasonal campaigns.
Holiday 2019 we focused on corners, angles, and close-ups to tell the visual story. The pop of red against silver, the classic velour styled underneath a blazer, and clean logo placements were utilized to elevate this campaign.
Spring 2020 was all about fresh bright colors, prints, and statement tees, it was also the introduction of the neoprene tracksuit. We featured 5 or 6 models to show movement in many of the hero shots.
Fall 2020 we elaborated on the classic velour suit and our newly released neoprene tracksuit. Since this was a holiday campaign, we muted the colors and tones of the campaign to reflect seasonal hues.
Contribution: Seasonal Marketing strategies, Campaign Concepting, Campaign production and rollout, Budget Management, and vendor negotiation.
Strategy: Digital, OOH, Social Influencers, Social Media, Retail POS, Events, Sponsorship
Classic and timeless summarizes SEAN JOHN’S sportswear collection. The brand has always drawn its inspiration and aesthetics from the ever-evolving hip-hop culture. Since its inception in 1998, Sean John has sat at the intersection of fashion and entertainment. Here are three of my favorite seasonal campaigns.
Holiday 2019 we focused on corners, angles, and close-ups to tell the visual story. The pop of red against silver, the classic velour styled underneath a blazer, and clean logo placements were utilized to elevate this campaign.
Spring 2020 was all about fresh bright colors, prints, and statement tees, it was also the introduction of the neoprene tracksuit. We featured 5 or 6 models to show movement in many of the hero shots.
Fall 2020 we elaborated on the classic velour suit and our newly released neoprene tracksuit. Since this was a holiday campaign, we muted the colors and tones of the campaign to reflect seasonal hues.
Contribution: Seasonal Marketing strategies, Campaign Concepting, Campaign production and rollout, Budget Management, and vendor negotiation.
Strategy: Digital, OOH, Social Influencers, Social Media, Retail POS, Events, Sponsorship