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Young and Playful is at the heart of the kids’ collections.
Sean John is ‘fashiontainment’ and the kids’ campaigns speak to lineage and feature Diddy’s daughters, Jesse, D’Lila, and Chance. For boys, NBA player’s sons Kiyan Anthony, Chris Paul, Jr, and Bronnie and Bryce James take the stage.
Contribution: Marketing Lead, Project and Budget Management, Vendor negotiation, Talent Management
Strategy: Fashion Shows, Product Placement, Retail Collateral (POS), Social and Digital
Diddy's Girls!
Jesse, D'Lila, and Chance show the young ladies how to style!
Young and Playful is at the heart of the kids’ collections. Sean John is ‘fashiontainment’ and the kids’ campaigns embrace lineage and feature Diddy’s daughters, Jesse, D’Lila, and Chance. For boys, NBA player’s sons Kiyan Anthony, Chris Paul, Jr, and Bronnie and Bryce James get passed the torch.
Contribution: Marketing Lead, Project and Budget Management, Vendor negotiation, Talent Management
Strategy: Fashion Shows, Product Placement, Retail Collateral (POS), Social and Digital