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"Dream It, Wake Up and Do It" is a motto that our Founder P. Diddy Combs lives by. This aspirational platform inspired and encouraged individuals to reach for their dreams.
By far, the Dream Big campaign is one of my favorite campaigns, as this campaign tapped into the lives of celebrities and influencers by providing them with a platform to tell their "personal" stories on their journey to see their dreams come true.
Throughout this campaign, Sean John has featured celebrities like NBA Star, John Wall, Actor, Tristan Mack Wilds, TV Personality, Terence J, Actor Jussie Smollett, Rap Artist, Troy Ave, Music Producer, DJ Mustard, Musician/Actor, Quincy Combs and more.
Contribution: Developed and executed campaign marketing plan, Event Production, Budget Allocation, and Talent Management.
Campaign Elements: Social Media, Celebrity and Influencers, Video and Digital, In-Store Activations
Sean John’s aspirational Dream Big Campaign featured John Wall, Jussie Smollett, Terence J, Troy Ave, DJ Mustard, Wale, and more. The campaign taps into the lives of celebrities who have seen their dreams come true.
Contribution: Talent management, Talent Coordination around campaign activities, Social and Digital strategy, Retail Coordination and OOH advertising.
Campaign Elements: Social, Digital, Video, OOH, Retail