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The latest offering in a long lineage of award-winning fragrances. The scent is modern, bold, and sophisticated.
Always original, Always aspirational, Always cool, #Always Sean John
Contribution: Developed a Go-to-Market Strategy, Product Placement, Paid Social and Digital, Budget management, In-store events, Sampling Opportunities, and Sponsorship
Highlights: Sponsorship of the Bad Boy Reunion Tour served as the launchpad for this new fragrance introduction. Hitting 12 markets with messaging across social, radio, and in-arena. Distributed 50k samples to concert-goers.
Strategy: OOH, Digital Media, Social, Retail launches with P. Diddy Combs, Sampling, and Bad Boy Reunion Tour Sponsor
The latest offerings in a long lineage of award-winning fragrances is #Always Sean John and 3AM.
This signature fragrance embodies the Sean John spirit. Powerful and exotic, this modern oriental fragrance combines sensual fruits with the richness of precious woods. #Always Cool. #Always Crazy. #Always Sexy. #Always Sean John.
3AM Sean John is the ultimate object of desire with both sensual and fresh notes reminiscent of that night you never want to end. At once breathtaking, addictive, and slightly dangerous, it always leaves you wanting more. 3AM ANYTHING CAN HAPPEN
Contribution: Worked closely with licensee to develop, define and execute a Go-to-Market Strategy, Product Placement, Paid Social and Digital, Budget management, In-store events, Sampling Opportunities, and Sponsorship.
Highlights: Sponsorship of the Bad Boy Reunion Tour served as the launchpad for #Always Sean John. Hitting 12 markets with messaging across social, radio, ticket giveaways, talent meet & greets and in-arena displays. Distributed 75k samples to concert-goers throughout the tour.
Strategy: OOH, Digital Media, Social, Retail launches with P. Diddy Combs, Sampling, and Bad Boy Reunion Tour Sponsor