Sean John x Playboy Collaboration

Sean John x Playboy

Sean John partnered with the most iconic and influential brand in the male entertainment space, Playboy. This collaboration was one of the most talked-about capsule collections of Summer 2019. The collection featured the iconic Bunny logo classically placed on polo shirts and tees and included an all-over bunny short. The line was sold exclusively at Macy’s and spotted on the most popular social media personalities.

Social media and digital marketing tactics drove excitement around this collaboration. We utilized social influencers to drive product awareness and messaging. In-store signage lived within Sean John shops.