Brand Strategy | Digital Marketing | Experiential Events | Project Management

Sean John x Hammonds House

For Spring and Summer 2021, Sean John would tap Atlanta’s reknowned Hammond House museum for a very special Black History Month curation featuring a cast of black artists like Charly Palmer, Tracey Murrell, Vando Davis, and more.

The Hammond House Museum's curated exhibition for Sean John explores the past, present, and future. The Works in this exhibition are layered - visually, intellectually, and emotionally. Each artist speaks to the moment in their own way and as we explore the art from past to present, we find the themes overlap and repeat themselves. Black History is Black Now and the Future.

Contribution: Lead marketing and campaign rollout. Conceptualized and produced the campaign’s photo shoot. Negotiated the partnership with the Hammond’s House Museum.

Campaign Elements: Social Media and Paid Digital